{"id":9355,"date":"2020-12-03T11:35:20","date_gmt":"2020-12-03T10:35:20","guid":{"rendered":"https:\/\/itcgroup-tech.com\/\/?p=9355"},"modified":"2023-03-24T11:42:17","modified_gmt":"2023-03-24T10:42:17","slug":"infographie-limpact-de-la-covid-19-sur-le-e-commerce","status":"publish","type":"post","link":"https:\/\/www.itc-france-traduction.com\/blog\/infographie-limpact-de-la-covid-19-sur-le-e-commerce\/","title":{"rendered":"Infographie : l&rsquo;impact de la COVID-19 sur le e-commerce"},"content":{"rendered":"<p>Il faudra encore plus compter sur le digital dans les ann\u00e9es \u00e0 venir, la COVID-19 n\u2019ayant qu\u2019acc\u00e9l\u00e9r\u00e9 les tendances d\u00e9j\u00e0 observ\u00e9es les ann\u00e9es pr\u00e9c\u00e9dentes. Ainsi, 68 % des consommateurs interrog\u00e9s d\u00e9clarent que la COVID-19 a renforc\u00e9 leurs attentes \u00e0 l\u2019\u00e9gard des capacit\u00e9s num\u00e9riques des entreprises.<\/p>\n<h2>Le e-commerce en 2019 dans le monde<\/h2>\n<ul>\n<li>24 millions de sites e-commerce<\/li>\n<li>2.05 milliards de cyberacheteurs<\/li>\n<li>3.5 trillions de dollars<\/li>\n<\/ul>\n<h2>Depuis la pand\u00e9mie de COVID-19\u2026<\/h2>\n<ul>\n<li>25 % des points de vente physiques ont lanc\u00e9 un site e-commerce<\/li>\n<li>88 % des consommateurs ont test\u00e9 une nouvelle marque<\/li>\n<li>24 % des hommes et 18% des femmes ont augment\u00e9 la fr\u00e9quence de leurs achats en ligne<\/li>\n<li>Local vs international : Match nul !\n<ul>\n<li>50 % des cyberacheteurs ont command\u00e9 sur un site international.<\/li>\n<li>50 % des cyberacheteurs ont command\u00e9 sur un site de leur pays de r\u00e9sidence<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Et apr\u00e8s ?<\/h2>\n<p>Les consommateurs s\u2019attendent \u00e0 faire plus d\u2019achats en ligne apr\u00e8s la pand\u00e9mie, qu\u2019ils ne le faisaient avant. Cela concerne :<\/p>\n<ul>\n<li>58 % des consommateurs B2C<\/li>\n<li>80 % des consommateurs BtoB<\/li>\n<\/ul>\n<h2>L\u2019exp\u00e9rience client en temps de crise<\/h2>\n<p>Les exigences des internautes ont \u00e9volu\u00e9 avec la crise sanitaire. Quelques conseils pour une exp\u00e9rience client r\u00e9ussie.<\/p>\n<ul>\n<li>Indiquer clairement vos d\u00e9lais de livraison et vos heures d\u2019ouverture.<\/li>\n<li>Simplifier le contact avec le service client, le rendre plus pr\u00e9sent et accessible.<\/li>\n<li>Proposer plus de flexibilit\u00e9 au client de modifier, annuler ou repousser ses commandes.<\/li>\n<li>Faire preuve de transparence et de r\u00e9assurance pour \u00e9viter l\u2019incertitude.<\/li>\n<li>S\u2019appuyer sur l\u2019omnicanal pour offrir une compl\u00e9mentarit\u00e9 entre points de vente physiques et points de contact digitaux (ex : click and collect).<\/li>\n<li>Apporter la m\u00eame exp\u00e9rience client en ligne qu\u2019en magasin, voire plus, avec un site plus interactif (d\u00e9mo en vid\u00e9o, guides d\u2019achats, tchat avec un conseiller, etc.) et favorisant le contenu g\u00e9n\u00e9r\u00e9 par les internautes (avis, photos de produits, questions\/r\u00e9ponses, etc.).<\/li>\n<\/ul>\n<h2>Parler la langue des internautes n\u2019a jamais \u00e9t\u00e9 aussi important !<\/h2>\n<p>ITC Traductions vous accompagne dans la <a href=\"https:\/\/itcgroup-tech.com\/\/agence-traduction-site-internet\/\">localisation de votre site internet<\/a> et dans vos <a href=\"https:\/\/itcgroup-tech.com\/\/traduction-seo\/\">actions de SEO multilingue<\/a>. <a href=\"https:\/\/itcgroup-tech.com\/\/contact\/\">Contactez-nous<\/a> pour en apprendre davantage !<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9356\" src=\"https:\/\/itcgroup-tech.com\/\/wp-content\/uploads\/sites\/6\/2020\/12\/2020-12-ecommerce-covid.png\" alt=\"\" width=\"1280\" height=\"5000\" srcset=\"https:\/\/www.itc-france-traduction.com\/wp-content\/uploads\/sites\/6\/2020\/12\/2020-12-ecommerce-covid.png 1280w, https:\/\/www.itc-france-traduction.com\/wp-content\/uploads\/sites\/6\/2020\/12\/2020-12-ecommerce-covid-77x300.png 77w, https:\/\/www.itc-france-traduction.com\/wp-content\/uploads\/sites\/6\/2020\/12\/2020-12-ecommerce-covid-264x1030.png 264w, https:\/\/www.itc-france-traduction.com\/wp-content\/uploads\/sites\/6\/2020\/12\/2020-12-ecommerce-covid-768x3000.png 768w, https:\/\/www.itc-france-traduction.com\/wp-content\/uploads\/sites\/6\/2020\/12\/2020-12-ecommerce-covid-393x1536.png 393w, https:\/\/www.itc-france-traduction.com\/wp-content\/uploads\/sites\/6\/2020\/12\/2020-12-ecommerce-covid-524x2048.png 524w, https:\/\/www.itc-france-traduction.com\/wp-content\/uploads\/sites\/6\/2020\/12\/2020-12-ecommerce-covid-384x1500.png 384w, https:\/\/www.itc-france-traduction.com\/wp-content\/uploads\/sites\/6\/2020\/12\/2020-12-ecommerce-covid-256x999.png 256w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il faudra encore plus compter sur le digital dans les ann\u00e9es \u00e0 venir, la COVID-19 n\u2019ayant qu\u2019acc\u00e9l\u00e9r\u00e9 les tendances d\u00e9j\u00e0 observ\u00e9es les ann\u00e9es pr\u00e9c\u00e9dentes. Ainsi, 68 % des consommateurs interrog\u00e9s d\u00e9clarent que la COVID-19 a renforc\u00e9 leurs attentes \u00e0 l\u2019\u00e9gard des capacit\u00e9s num\u00e9riques des entreprises. Le e-commerce en 2019 dans le monde 24 millions de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[16,26],"tags":[226,211],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographie : l&#039;impact de la COVID-19 sur le e-commerce - ITC FRANCE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itc-france-traduction.com\/blog\/infographie-limpact-de-la-covid-19-sur-le-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographie : l&#039;impact de la COVID-19 sur le e-commerce - ITC FRANCE\" \/>\n<meta property=\"og:description\" content=\"Il faudra encore plus compter sur le digital dans les ann\u00e9es \u00e0 venir, la COVID-19 n\u2019ayant qu\u2019acc\u00e9l\u00e9r\u00e9 les tendances d\u00e9j\u00e0 observ\u00e9es les ann\u00e9es pr\u00e9c\u00e9dentes. 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